Elena Ramírez, co-founder of Ashler Design, is responsible for bringing digital projects to live and fruition. The team at Ashler Design creates projects from brand identities to websites and applications for clients all over the world, such as Google, Telefonica or Porcelanosa. Elena is primarily in charge of UI and UX design and crafting websites and applications. After working alongside type designer Octavio Pardo, and with several independent foundries such as Sudtipos, Novatype, Typerepublic or Letterjuice, she has now specialized in web typography. Elena’s work has been acknowledged by Type Directors Club of New York, Laus awards, Communication Arts, Awwwards and CSS Awards among others.