Gerry Leonidas is a Professor of Typography at the University of Reading, UK. His research interests cover the practice of typeface design as a response to wider contexts. He supervises research at MA and PhD levels, and lectures globally on typography, typeface design, and typographic education. He is active in enterprise and knowledge transfer projects,  helping companies transform their in-house learning processes, and maximise the value of their design resources. Through his presidency of ATypI, the global association for the typeface industry – he is instrumental in outreach and education initiatives. He is the Director of Postgraduate Programmes for Typography & Graphic Communication, which are recognised as global reference points for research-based teaching in a practical discipline. He developed and launched the TDi summer course in typeface design, now in its twelfth year, which pioneered an intensive, research-based format for short courses in design.